From Silicon Valley to a Sustainable Business
How it all started
I have always loved animals and nature. When growing up, animals were a part of our family. We had pets at home and my mom also took care of many other animals in our neighborhood. But at the same time I was also eating meat, that was normal and I totally wasn’t aware of the impact. I had other priorities. After I graduated I started working in the advertising business. I worked my ass off for companies like Coco Cola and Heineken. In 2012 I realized that I could much better spend all my efforts on working for companies that do something good.
That’s how I finally ended up at Tesla in California, where I was helping to drive the global transition to sustainable transport. This transition is extremely important, but can’t be realized overnight. When I found out that the meat industry produces even more CO2 emissions than all transport combined (!), I realized how much impact you can have as an individual person. By simply switching to a plant-based diet, so that’s what I did. I’ve never felt so good!
Bowls with a positive message
Our “hidden impact” on the planet
To make an even bigger impact, I teamed up with Babette Porcelijn and became a certified speaker of “The Hidden Impact”.
During my talks and workshops, I provide insights on our hidden impact on the planet and provide a plan to start living an eco-positive life. ”
Via Plant Ahead I want to help build an Eco-Positive future, for the people, the animals and the planet. I think we have lost the connection with the ecosystem. But as soon as we start seeing ourselves as part of the ecosystem again, we will automatically make better decisions. ECO not EGO. It’s an important message that I am trying to spread via everything I do.
Let’s Plant Ahead.
Founder Plant Ahead & Eco-Positive Speaker